Fair trade juice company moving heavily into fair trade ready to drink coffee (think an organically and ethically grown version of Frapucino by Starbucks except without the fat and sugar. Initially focused on juices from Senegal but has expanded via single-source fair trade production coops into coffee producing areas such as Ethiopia. Recently received $10 million in equity funding from three institutional funds.

Adina sources from these coops: Coffee: Oromia in Ethiopia, Gayo Organic Farmers Associationin Indonesia, Maya Ixil in guatemala, Conocado in the Dominican Republic. They currently use the Eco-Agri coop in India for vanilla and from Canera Del Sur sugar cooperative in Paraguy