B Lab is the parent company promoting B Corporations, which are a new type of corporation that are purpose-driven and create benefit for all stakeholders, not just shareholders. Jay Coen Gilbert, Bart Houlahan, and Andrew Kassoy (the "Co-Founders") have developed, incubated and funded B Lab to date. They have a shared passion for creating a better world through business and have been friends for over 20 years. Prior to B Lab, Jay and Bart were Co-Founder and President, respectively, of AND 1, a $250 million basketball footwear and apparel business. Andrew has spent his entire career as a private equity investor; most recently as a Partner at MSD Real Estate Capital, a $1 billion real estate fund controlled by MSD Capital, the investment vehicle for the assets of Michael Dell and the Michael and Susan Dell Foundation.

B Corporations are unlike traditional responsible businesses because they: Meet comprehensive and transparent social and environmental performance standards.

Institutionalize stakeholder interests.

Build collective voice though the power of a unifying brand.