(Inspired by the Social Capital Index located here on xigi.net, two analysts are posting their take on the enterprises listed in Deals in Play. Deals in Play is a new feature of the Social Capital Index that lists social ventures actively seeking capital. Following is Jason Rissman’s analysis of one of these enterprises.)

OSO […]

One reason Kiva stays the hottest thing going is that it works in an attention economy; you can spend time reading one story and invest/give $25 on their site and make a difference. Fortune magazine just labeled them the only non profit that matters.