xigi.net » shuleatt

blog > author

shuleatt

Brand Reputation Optimization

by shuleatt March 20, 2007 @ 1:42 pm

“Brand Reputation Optimization” (BRO for the acronym lovers!) is a concept I have been thinking a lot about and terminology I decided to coin. Brand Reputation Optimization refers to how an organization best positions its brand for long-term sustainability and success. Success in this case refers both to the bottom line and to applying socially […]

categories: ...
post a comment